[In-Person] Briefing & Networking

Japan's Tourist Industry: Change in the Last 10 Years and What’s Beyond

19:00-21:00 | July 9 2024 | Nikkei Headquarters in Tokyo

Date: Tuesday, July 9 2024
Time: 19:00 - 21:00 (Doors open at 18:30)
Venue: Nikkei Headquarters in Tokyo (MAP)
Language: English
Food & Drinks: Light refreshments will be served during the networking session
Cost: Free

Event Overview
Over the past decade, Japan's tourism industry has shifted from a domestic orientation to an international tourist orientation. This shift has been evident in various ways, such as the significant increase in inbound tourists, which has propelled Japanese department store sales to record highs. Additionally, hotel operators have responded to this shift by planning to open properties designed to attract these tourists at new destinations.

The shift in Japan's tourism industry is not just a change in one sector, but a transformation that could have far-reaching effects across industries. This event will delve into how the shift unlocked untapped markets in Japan, presenting a unique chance for growth and development.

A networking session will be held shortly after the presentation. Guests are also welcome, but are kindly requested to register in advance.

Nikkei ScoutAsia is pleased to organise this event in collaboration with the Ireland-Japan Chamber of Commerce (IJCC), as its Knowledge and Information Partner.

Key Topics

Growth in tourism to Japan: Statistics & Facts

Far reaching effects in other sectors

Japan's untapped markets


Yuichi Nitta

Nikkei Asia Editor

Yuichi Nitta is the desk editor for Nikkei Asia, covering news mainly related to Japan. Prior to that, he had been Nikkei's correspondent in Yangon, Myanmar from 2017 to 2023, covering politics, economics, and business amid the country's development amid democratization and economic liberalization, as well as the turmoil under the military regime that subsequently took over power in 2021. Nitta joined Nikkei in 2006 and has experience reporting business news in various sectors, such as medical equipment and semiconductor manufacturing equipment.


Keeping pace with market trends in a foreign language is never easy, but ScoutAsia solves this challenge by bringing AI technology for machine translation together with Nikkei’s expertise in business and financial reporting. Serving as a part of the Nikkei Group, the most trusted media brand for global business communities, ScoutAsia makes daily business updates from Japan more accessible for overseas customers.

The Ireland-Japan Chamber of Commerce (IJCC) works to promote the interests of Irish business in Japan and Japanese business in Ireland, and to encourage the development of commerce between the two countries. The Chamber is a stakeholder in the European Business Council in Japan, the trade policy arm of the European Chambers and business organisations in Japan.